Overview: Comprehensive Virgin Hotels project.
Skills: Art Direction, Design, Illustration, Typography
Client: Virgin Hotels
Concept was to combine the bright saturated colors of Virgin brand, elements of the Golden Gate Bridge, and a distinct neon feel reflecting youth culture and the setting San Francisco sun. The last graphic that I hand lettered was the chosen direction, being the most condensed version of all the needed elements - effortless and youthful in style with a neon red palette reflecting the setting California sun over a silhouette of the Golden Gate Bridge.