Overview: Comprehensive Virgin Hotels project
Skills: Art Direction, Design, Illustration, Typography
Client: Virgin Hotels
The concept was to combine the bright saturated colors of Virgin brand, elements of the Golden Gate Bridge, and a distinct neon feel reflecting youth culture and the setting San Francisco sun.
Being the first thing seen when walking into the space this installation essentially sets the tone for the rest of the experience.
Three iterations were developed and picked apart, extracting what was needed along the way. In a flash of creative alignment, the perfect piece was created taking the elements that worked from previous iterations and combining it with the missing analog element - effortless and youthful in style with a neon red palette reflecting the setting California sun over a silhouette of the Golden Gate Bridge. You are welcome.