Overview: The Row is a historic luxury hotel located in the former industrial neighborhood, Assembly Row, on the Boston MBTA subway line.
Skills: Art Direction, Environmental Design
Client: The Row, Autograph Collection Somerville
As a new addition to the Autograph Collection under Marriott, a design update was needed to tell the property's history and story while elevating the aesthetic to a more modern but boutique experience.
I directed and designed this art package to merge the history of the area as an early 20th century center of automobile assembly with an element of the modern professional, the bow tie. The unifying theme was the brush stroke, connecting the two worlds with a refined flourish.