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Client: The Row, Autograph Collection Somerville

Skills: Art Direction, Design, Painting

Overview: Luxury boutique hotel looking to retain it's history and story while elevating it's feel to a much more modern but boutique experience. Clientele are primarily young and trendy business professionals with a sensitivity to high style. We created this package with the intent of merging the history of the area as an early 20th century center of automobile assembly with an element of the modern professional, the bow tie. The unifying theme was the brush stroke, connecting the two worlds with a refined flourish.