Overview: Comprehensive Branding Project
Skills: Art Direction, Branding, Graphic Design
Brand: Peoples wine cooperative
All encompassing brand identity design for wine brand based on socialist values. Target market is young, socially conscious individuals that love good affordable wine. The design is somewhat tongue in cheek but built on real socialist values. It is 100% worker owned and portions of its profits go to support both political and social justice causes.
The visual design draws from various elements: socialist revolutions, propaganda posters, eastern bloc governments, and art movements, namely Russian Constructivism.
The logo is inspired by grapevines, the dove of peace, and revolutionary government bureaus.
The font is GT Eesti, which is a constructivist and soviet era inspired typeface.