Overview: Lux European hotel in the Bulgarian Capital needed an update to their design and aesthetic.
Skills: Art Direction, Design
Client: Intercontinental Hotel Group - Sofia, Bulgaria
Drawing from brand aesthetic and the local history I conceived a of an art package that combined the two and brought the aesthetic into 2017 while still retaining that megalux feel that brand strives for. Main sources of inspiration were Sofia's history as a center for the arts, the National Theatre and Ballet, and it's iconic architecture.