Client: Aloft Hotels

Skills: Art Direction

Overview: Brand Standard Art program concepted for Aloft Hotels in order to update design and artwork to appeal to a younger demographic and it's ideals. Ideas from brand were technology, architecture, and sound, with technology being the main inspiration to match the three art spaces that exist in Aloft guestrooms. Taking the ideas of sound, tech, and architecture I combined them into a more human concept - Community, Connection, and Communication.